How to Effectively Use Keywords in SEO
Keywords
are the building blocks of search engine optimisation (SEO). Once the
keywords are typed in a search box, search engines crawl through
the web to find the most relevant content directly related with the
keywords themselves. Companies looking to invest in SEO must first
use their keywords right – but how? Here are a few tips.
Choose
the keywords. Keywords should be the
same terms target audiences will use when searching for a company’s
products and services. Using tools like Google AdWords is a good
start. From there, companies can shortlist keywords from the results
according to their competition. KWs with low competition and high
searches are the most ideal.
Know
where to place them. To effectively
make use of keywords, they must be put in the right spots in content.
Such places are the title tag, title proper, meta description (aka
meta tag), and the first few paragraphs of the content.
Know
the right density. Keywords should be
balanced by other relevant web content. An ideal density is between
2% to 4%, which can easily be determined by breaking content using
word count. For example, achieving a 2% density requires a keyword to
be included 2 times for every 100 words in the content. Anything
less, and search engines would overlook your optimisation effort.
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