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Showing posts from July, 2015

Upgrade Your Site To A Mobile-Friendly Website

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How A Mobile-Friendly Update Essential To Your Website21 April 2015 — the date of the big Google mobile-friendly algorithm update. Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly. Watch this video: Google Pushes Websites to Become Mobile-Friendly On 14 November 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address. Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it. Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50 — if not totally disappear f…

Brand Optimisation: The Future of Online Marketing

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How Brand Optimisation Help Your Business How will your brand become more familiar with your potential customers? You Need Potential Customers to Become Aware of and Familiar with your Brand Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one? Check out this infographic for more stats and facts: You Need your Brand to Get More Visibility Online! According to a research by GE Capital and Fleishman Hillard, eighty-one percent (81%) research online before making big purchases and eighty-nine percent (89%) of consumers use Internet search engines to make purchasing decisions. What is our Brand Optimisation Service? Our Brand Optimisation Service provides: Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis; Turn-key Brand Optimisation Solution and Implementation; and, In-depth Performance Tracking and Reporting. Grow…

Boost Your Online Presence With Brand Optimisation

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Our Brand Optimisation Service Boosts Your Brand’s Online Presence Are you struggling to market your brand’s products or services online? Is your brand being optimised the right way for you to get more exposure and traffic? You want to strategise, activate services, and see your brand’s expansion from a single, user-friendly interface. To help you do this, we’re offering you a holistic platform that covers Marketing Research, a Solutions Display, and Performance Reports fused into one revolutionary dashboard. We Provide Brand Exposure Insights Based on Advanced Marketing Research Technology Feeling overwhelmed by search engine algorithms and the complex, ever-changing world of SEO? Our Marketing Research Reports will help you gain objective, data-driven insights on your online visibility that haven’t been exploited or maximised to its fullest potential. Do you have the tools to help you strategise your online marketing and identify priorities for maximum brand expansion to help you r…

Market Your OBGYN Practice Online Today

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How To Attract Engage More Patients for Your OBGYN Practice Online Women do not readily and openly discuss delicate medical issues. But seventy four percent (74%) of them go to the Internet to research about specific diseases or medical problems and sixty three percent (63%) seek certain medical treatment or procedures online. Have a peek on this video: Your Potential Patients use Search Engines to look for an OB/GYNE When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals, seventy seven percent (77%) said that they began at a search engine such as Google, Bing, or Yahoo. If they find you, will they see information that will help them answer their initial questions and make them feel comfortable to open up with you? Can they find you on search engines at all? Now is the Time to Get a Responsive and Mobile-Friendly Website Here’s a fact that has been penetrating society: Fifty two percent (52…

Know the Essentials of Video Marketing

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Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business Through Video Marketing It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore, 100 million Internet users watch an online video every day. People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word. Indeed, in today’s fast-paced world, many consumers would rather watch an informative and compelling short video than spend fifteen to twenty minutes reading lengthy text. This makes video the ideal marketing tool, as it can communicate key points to target audiences very quickly. Have you incorporated video marketing into your online marketing campaign? Considering the immense audience base of some of the bigge…

Boost Your Online Presence With Video Marketing

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Engage With Your Potential Customers through Video Marketing Why are videos significant for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet users. According to YouTube, an equivalent of almost 300 hours of video are uploaded to its platform every minute. comScore, on the other hand, discovered that a whopping 100 million Internet users watch an online video every day. Because of its growing significance, Cisco predicted that video content will make up almost 70% of all global consumer Internet traffic by 2017. Take a look on this infographic: Online users are becoming increasingly dependent on videos nowadays. Rather than spend their time reading boring text, online users would prefer watching short yet informative videos on websites. According to Forbes Insight, almost 6 out of 10 senior executives prefer to watch a …

Setup A Mobile-Friendly Website for Your OB/GYN Practice

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Penetrate a Larger Market Segment by having a Responsive and Mobile-Friendly Website for Your OB/GYN Practice This is a fact: Because mobile phones are seen as a very personal gadget, most women choose to use their smartphones to look for “very personal and private” information about their health. In fact, according to the latest statistics by the Pew Research Center, six in ten (or 61%) female phone owners use their gadgets to search for information online. Will potential patients find your obstetrics and gynaecology practice when they need you the most? Building a professional website is one thing. Making sure it is responsive AND mobile-friendly is another. To successfully market your OB/GYN services to these users, you’ll need to ensure your website is responsive and mobile-friendly. Getting a responsive and mobile-friendly website means having its layout and content adjust automatically based on the screen used by your prospects (i.e. laptops, PCs, smartphones, or tablets). Havi…

How Women Nowadays Seek OB/GYN's Help Online

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Include a Plan with Online Marketing to Attract More Potential Patients for Your OB/GYN Practice Why do women seek the help of an OB/GYN? For some women, it isn’t easy to open up about delicate medical issues. However, studies suggest that many of them tend to actively seek the help of a professional online to discuss their health concerns. There are many reasons why women seek the help of an OB/GYN like yourself, but according to the Centers for Disease Control and Prevention, 71% of these potential patients are looking for preventive care, while 16% are looking for information about a new problem. Will they find your obstetrics and gynaecology practice when they need you? Check out this infographic: Your patients are searching for health information on the Web. Let’s face it. The Internet has taken the place of Yellow Pages and brochures when it comes to providing information. Its accessibility and ability to return results instantly trigger people, particularly those searching for…

How Facebook Ads Build Your Business Online

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How Essential Facebook Ads Marketing Can Be To Your Business Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like Facebook Ads to get in touch with current and potential customers. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks. Facebook, as the biggest social media platform with over one billion users, offer the largest audience all over the web. If Facebook was a nation it would rank third in the world’s population after China and just behind India. When Facebook is used smartly it is “not an evil time-waster, a community just for younger generations, nor is it irrelevant for marketers even B2B folks.” It is more that, Facebook is very useful to interact with people and work on your network. Social media is about establishing and bui…